중국 IP(Intellectual Property)영화 작품의 창작 트렌드

Creation Trend of Chinese IP(Intellectual Property) Film Works 

AUTHORS

Si-Yuan Wei† , Seung-Keun Song†† 

† Ph.D.   student,   Department   of   Image   Content,   Graduate School,  Dongseo University, Busan,  47011  Korea 

†† Associate Professor, Department of Image Content, Graduate School,  Dongseo University, Busan,  47011  Korea

Abstract

Recently, IP (Intellectual Property) films have attracted much attention in the Chinese film market. This raises the need   to   take   intellectual   property   films   seriously   in academic  terms.  The  purpose  of  this  study  is  to  explore the  effective  methodology  of  content  development  based on  intellectual  property  by  analyzing  the  recent  trend  of Chinese  intellectual  property  films.  Recently,  the  driving force  of  the  development  of  Chinese  intellectual  property films  was  analyzed,  and  the  trend  of  Chinese  intellectual property  films  was  analyzed.  The  results  of  this  study criticized    the    fragmented    problems    caused    by    the development   of   intellectual   property   films.   This   study made  practical  and  academic  suggestions  to  contribute  to the  healthy  development  of  the  intellectual  property  film market.

Keywords : IP Film∣ Creation∣ Film IP Development∣ IP Film Market

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