챗 GPT를 활용한 패턴 디자인의 디자이너 모델에 대한 탐색적 접근
An Exploratory Approach to Designer Models for Pattern Design Using ChatGPT
AUTHORS
Hua-Qian Xiet†
Seung-Keun Song††
† Ph.D. Candidate, Dept. Visual Contents, Graduate School, Dongseo University, Korea
†† Professor, Dept. Practical Content Creation, Dongseo University, Korea
E-mail:songsk@gdsu.dongseo.ac.kr
Abstract
Recently, generative artificial intelligence (AI) technology has been rapidly developing and its application fields are expanding beyond text, voice, image, object recognition, time-series forecasting, and natural language processing to the creative design field that AI was thought to be incapable of. We aim for an exploratory approach to study the cognitive model of pattern designers using generative AI. To this end, we used GPT 4o, which is the most well-known generative AI, and applied the protocol analysis method, a cognitive science research method, to the pattern design process. Four design graduate students were selected as subjects and pilot and main experiment were conducted. Voice recording and video capture were performed to collect data. The protocol method applied the concurrent protocol method, which simultaneously expresses what comes to mind while performing the task. The collected verbal data was used to classify the design process by segmenting words and developing a coding scheme to establish a framework for analysis. As a result, analysis, selection, visualization, evaluation, and optimization were discovered. We expect to present design guidelines for pattern design practice.
Keywords : Generative AI∣Chat GPT∣ Creative Design∣Concurrent Protocol∣Coding Scheme
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Article 연구/논문 
챗 GPT를 활용한 패턴 디자인의 디자이너 모델에 대한 탐색적 접근
An Exploratory Approach to Designer Models for Pattern Design Using ChatGPT
AUTHORS
Hua-Qian Xiet†
Seung-Keun Song††
† Ph.D. Candidate, Dept. Visual Contents, Graduate School, Dongseo University, Korea
†† Professor, Dept. Practical Content Creation, Dongseo University, Korea
E-mail:songsk@gdsu.dongseo.ac.kr
Abstract
Recently, generative artificial intelligence (AI) technology has been rapidly developing and its application fields are expanding beyond text, voice, image, object recognition, time-series forecasting, and natural language processing to the creative design field that AI was thought to be incapable of. We aim for an exploratory approach to study the cognitive model of pattern designers using generative AI. To this end, we used GPT 4o, which is the most well-known generative AI, and applied the protocol analysis method, a cognitive science research method, to the pattern design process. Four design graduate students were selected as subjects and pilot and main experiment were conducted. Voice recording and video capture were performed to collect data. The protocol method applied the concurrent protocol method, which simultaneously expresses what comes to mind while performing the task. The collected verbal data was used to classify the design process by segmenting words and developing a coding scheme to establish a framework for analysis. As a result, analysis, selection, visualization, evaluation, and optimization were discovered. We expect to present design guidelines for pattern design practice.
Keywords : Generative AI∣Chat GPT∣ Creative Design∣Concurrent Protocol∣Coding Scheme
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