디지털 패션 산업에서 증강 현실 기술 융합
Integrating Augmented Reality Technology in Digital Fashion Industry
AUTHORS
Lixian Yin†
Seung-Keun Song††
† Ph.D. Candidate, Dept. Visual Contents, Graduate School, Dongseo University, Korea
†† Professor, Dept. Visual Contents, Graduate School, Dongseo University, Korea
E-mail:songsk@gdsu.dongseo.ac.kr
Abstract
The fashion industry has been actively responding to the digital transformation, enhancing its competitiveness through the integration of digital technology. This study aims to uncover emerging trends in integrating Augmented Reality (AR) technology within digital marketing for the fashion industry. By examining literature on Digital transformation of the fashion Industry and AR technology employed in fashion marketing, the study aims to provide a comprehensive understanding of AR's impact on digital fashion industry. In-depth interviews with experts in digital media, visual design, jewelry design, 3D animation, clothing design, digital fashion reveal that AR technology can enhance the user experience in digital fashion industry from four key aspects: enhancing shopping convenience, introducing fun interactive experiences, enriching aesthetic experiences, and facilitating online socializing. Our findings suggest that Augmented Reality technology will not only enhance user experience but also offer valuable insights for guiding digital marketing strategies in the fashion industry. We also highlights the potential of AR technology to bridge the gap between physical and digital fashion, creating new avenues and horizon for innovation in fashion marketing.
Keywords : Augmented Reality∣ Digital Merchandising∣ Digital Fashion∣ User Experience
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Article 연구/논문 
디지털 패션 산업에서 증강 현실 기술 융합
Integrating Augmented Reality Technology in Digital Fashion Industry
AUTHORS
Lixian Yin†
Seung-Keun Song††
† Ph.D. Candidate, Dept. Visual Contents, Graduate School, Dongseo University, Korea
†† Professor, Dept. Visual Contents, Graduate School, Dongseo University, Korea
E-mail:songsk@gdsu.dongseo.ac.kr
Abstract
The fashion industry has been actively responding to the digital transformation, enhancing its competitiveness through the integration of digital technology. This study aims to uncover emerging trends in integrating Augmented Reality (AR) technology within digital marketing for the fashion industry. By examining literature on Digital transformation of the fashion Industry and AR technology employed in fashion marketing, the study aims to provide a comprehensive understanding of AR's impact on digital fashion industry. In-depth interviews with experts in digital media, visual design, jewelry design, 3D animation, clothing design, digital fashion reveal that AR technology can enhance the user experience in digital fashion industry from four key aspects: enhancing shopping convenience, introducing fun interactive experiences, enriching aesthetic experiences, and facilitating online socializing. Our findings suggest that Augmented Reality technology will not only enhance user experience but also offer valuable insights for guiding digital marketing strategies in the fashion industry. We also highlights the potential of AR technology to bridge the gap between physical and digital fashion, creating new avenues and horizon for innovation in fashion marketing.
Keywords : Augmented Reality∣ Digital Merchandising∣ Digital Fashion∣ User Experience
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